As this article about Avis’s purchase of Zipcar shows. This can only be good news, surely – by helping to make the paradigm much more well established. Of itself it won’t get people out of cars, of course – but it does establish much more clearly the link between travel and costs, because you don’t have thousands of pounds of sunk costs sitting outside the front of your house. And by putting a teensy-weensy barrier between the travel need and the automatic decision to get in the car, it might help with behaviour change. At the very least, it ought to make for fewer actual cars parked by the sides of roads because shared cars are used more efficiently.
About Jeremy Green
Jeremy is an independent telecommunications analyst with a strong interest in M2M/Internet of Things, with a focus on transport and Smart City applications, the use of ICT to reduce and mitigate climate change, the medium-term future of the telecoms industry, including new roles for operators, and the evolution of voice services.