In Birmingham, to be precise. It’s more or less a car club, but interesting because (a) it’s owned by Daimler, and is thus a sign of the car industry pursuing new kinds of ‘car-as-a-service’ business model and (b) because it doesn’t require users to return the cars to designated bays. The scheme is backed by the city council, the pay-as-you-go fee includes parking charges (and fuel, and everything else as far as I can see), and you can leave the vehicle in any public parking space. There are 250 cars at the start.
About Jeremy Green
Jeremy is an independent telecommunications analyst with a strong interest in M2M/Internet of Things, with a focus on transport and Smart City applications, the use of ICT to reduce and mitigate climate change, the medium-term future of the telecoms industry, including new roles for operators, and the evolution of voice services.