Social driver behaviour platform from Telefonica and Masternaut

We’ve written before about social driver behaviour apps – Nissan Carwings is one obvious example. It’s nice to see a big telco pushing one,though – as described here. Telefonica have partnered with Masternaut, a telematics supplier, to offer a a product which stretches  from fleet management (which Telefonica has adopted in its own vehicles) to individual driver monitoring and ‘game’ features, like fuel saving league tables.

And while we are on the subject of Telefonica, it deserves an honorable mention for its participation in the BeyWatch building management project too – nothing to do with transport, but a nice example of ICT helping carbon reduction.

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