Mo: integrated system to promote modal shift towards sustainable transport behaviour

A great idea, well illustrated in this video. Focused on Munich, it incorporates a cloud-based personal travel assistant, reward points, bike (and cargo bike) hire, personal and corporate accounts – exactly the kind joined-up thinking we expect from Germany! It also includes car rental, public transport use, and a social networking element which can be used to promote community as well as better transport behaviour. There is more detail here; but it’s important to recognise that this is a project, not a working implementation.

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