This one isn’t really a sustainability-related application of ICT (except in so far as car crashes don’t do much for the planet or resource reduction), but it’s (a) interesting and clever and (b) contains elements that could be used in an application that was aimed at promoting more sustainable as well as safer driving. Though I have to admit it looks a bit distracting to me – I hope they’ve got evidence that demonstrates there’s an overall safety benefit.
It uses the smartphone’s camera to acquire visual data (the size of the car in front) and the accelerometer to add speed and acceleration data – I have to say I think that’s a really clever use of the phone’s capabilities. This one a ‘best start-up’ award, and for once it seems genuinely deserved.
Perhaps this is an idea whose time has come, because we’ve seen a few similar ones (like the Sprint safety app described here) in the last couple of weeks. There is a video here and a longer description here. Love the way that street names on the smartphone map are still in Hebrew, even though everything else has been translated.