Most of this article is behind TransportXtra‘s subscription wall, but even so it’s obvious that the Cardiff scheme has been a disappointment. It would be interesting to know more about why (surely it can’t be because the signs are in Welsh?) – and this is an important lesson for those who think appeals to ‘smarter travel’ and voluntarism by the willing are going to be enough to decarbonise personal transport.
About Jeremy Green
Jeremy is an independent telecommunications analyst with a strong interest in M2M/Internet of Things, with a focus on transport and Smart City applications, the use of ICT to reduce and mitigate climate change, the medium-term future of the telecoms industry, including new roles for operators, and the evolution of voice services.