Cardiff bike hire scheme not a success

Most of this article is behind TransportXtra‘s subscription wall, but even so it’s obvious that the Cardiff scheme has been a disappointment. It would be interesting to know more about why (surely it can’t be because the signs are in Welsh?) – and this is an important lesson for those who think appeals to ‘smarter travel’ and voluntarism by the willing are going to be enough to decarbonise personal transport.

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