Company specialising in predictive traffic information

Journey Dynamics…for intelligent transport applications – but mainly for drivers. Interesting, clever, but not specifically aimed at sustainability. Article in the New Scientist argues that its software ‘could’ be used to encourage more fuel-efficient driving rather than just to predict journey times more accurately.


  1. says

    Journey Dynamics designed MyDrive to encourage drivers to consider their driving style and as a result, be able to identify traits that could be changed to meet their own criteria.

    For example, to be more economical drivers could analyse their speed and acceleration characteristics across different road types and environments. In this way, MyDrive is a valuable aid to encouraging a more economical driving style, which in turn leads to more sustainability.

    MyDrive also makes safer driving and vehicle maintenance scores available.

    However, you are right that its raison d’être is not purely sustainability.

    John Holland

Leave a Reply

Your email address will not be published. Required fields are marked *

Loading Facebook Comments ...